Why Social Media Platforms?
According to 2019 data, that there are over 80 million active Facebook business pages, and as many as 98% of B2C and 89% of B2Bs use Facebook ads to get website traffic, leads, and brand exposure. If you do not target your content smartly, on average, it is likely to reach only 8.1% of your total followers organically. After the recent changes in Facebook’s organic reach algorithms, you need more followers and a higher level of engagement on Facebook, the ‘customer acquisition giant.’
Instagram has grown immensely over the years, and it continues to broaden its horizons. Instagram has reached the 1 billion monthly active user mark. That’s a significant milestone for the leading mobile photo-sharing network! With a billion monthly active users, it comes as no surprise that Instagram is the second most engaged social network. 71% of the billion monthly active users on the Instagram app are under the age of 35. In June 2018, Facebook users’ spent an average of 58 minutes per day on the platform compared to Instagram users’ 53 minutes per day. These numbers are enormous. No wonder 71% of U.S. businesses claim that they use Instagram for business.
Twitter has 321 million monthly active users as of the end of 2018. 45% of Americans between the ages of 18 and 24 use Twitter. The number of U.S. adults who use Twitter has grown by roughly 10% since 2012. Twitter is the second-most popular social network in the United Kingdom, reaching 60% of the U.K.’s internet audience. The most popular is Facebook, at 90%. Increase your brand recognition through this trusted platform.
There are more than 610 million users worldwide on LinkedIn. 4 out of every five members on the platform drive business decisions and, it’s rated the #1 platform for lead generation by marketers. Most of LinkedIn’s audience is college educated and over 25 years old. If you are targeting B2B, you can’t ignore LinkedIn at any stage.
There are 265 million monthly active users on Pinterest. That’s up from 216 million at the end of 2017, and 160 million in 2016. Every month 2 billion on-site searches take place on Pinterest.
Data tells us that 43% of all internet users, including “80% of women ages 18-64 with children,” use the platform. About 66% of active users are women. Pinterest is a great platform to promote consumer products if you are targeting middle to high-income female audiences.