Optimized Content: It is imperative to use targeted keywords in your content. Google’s search algorithm relies on keywords. These are the words and phrases searchers use when they’re looking for information. They’re also the words and phrases that describe the topics your site is solely focusing on. Having the right keyword density makes a huge difference.
Technical SEO: Schema markup, page titles, the header tag, meta descriptions, content hierarchy, keyword density, all come under the technical SEO.
User Experience: If people land on your site, don’t like it, and bounce away, then Google will think it’s not relevant to their needs. If enough people do this, then you might find it more difficult for your site to rank higher in search results.
Links and Sitemap: Inbound, Outbound, and internal links are a way how Google bots understand your authority and website structure.
Social Signals: When people share your content on social networks, that’s another sign that it’s valuable.
Real business information, Credibility: Name, address, phone number, etc. all these minute details should be coherent on the entire web, especially on your Google business profile.