How to rank your business on Google in 2020 to offset a coronavirus-driven downturn?
How to rank your business on Google in 2020 in the midst of COVID-19? This is the million-dollar question right now going through the minds of millions of marketers. We have tried simplifying this question and came up with some ideas that might help.
How to rank on Google, and what are the best SEO practices?
The COVID-19 pandemic has hit the economy hard, and it has drastically changed the rules of doing business in 2020. To fight back the sharp slowdown in business activity, smart companies are focusing on enhancing their online visibility through Google search.
Ranking on Google is not just a number. It also depicts the likeliness or potential likeliness of the public towards your content. This ‘likeness’ evaluation is done by an automated Google algorithm, which is updated more than 200 times every year by Google Inc.
The most important reason: Google owns 90% of the search engine market share in the world. Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It means if you conquer Google rankings alone, you are already on your way to success.
High rankings on Google search enables your subject matter to engage more views. For this, search engine optimization (SEO) has been a significant highlight in recent times. SEO formulate how search engines are indexed. SEO experts evaluate the search engine algorithms, give an account of public preferences regarding what people search for, and review search engines on which the audience mainly relies.
Google Keyword Planner is a free tool to quantify your search keyword volume. To outweigh others on the Google search results, you need to know how to rank on Google. The following are some useful tips that could help you in boosting your Google SEO ranking.
Get Public Digitally
Getting your business exposure to digital and social platforms can influence its rank on Google during the current coronavirus crisis and beyond. The more you’re engaging with the audience, the higher your chances to rank are. Bring your social media networks (Facebook, Twitter, etc.) into use and start interacting with people. By adding more hashtags on your name, you will be mentioned more and have more reshares. This can be an essential step toward getting a higher ranking on google.
Follow Your Visitors and Leads
To accelerate your results, you need to keep a sharp eye on your visitors and leads. Maintain records and keep an update of who is visiting your channel or site. Use tools such as SEMRush, Moz, or Google Analytics to measure the rise and fall in the tendency of audience interaction with you. Track your interested viewership and make the best of conversions out of them. Creating traffic from high authority sites gives your domain more credibility.
Avoid Tricks and Tactics
There is no shortcut to success, especially in SEO. In order to rank your business on Google in 2020, stay away from any black labeled services or techniques. It will not only hurt your business but kill it digitally. Before knowing how to rank on Google, you must avoid adopting the practice of fooling search engines for giving you a higher ranking. Fooling the search engine is mostly done by using shady tactics and black hat tricks. Securing top ranks on Google through these means is a temporary and provisional boost. By using dishonest tactics, it puts you at significant risk of getting you out of the race once your dirty tricks are exposed out by Google. You could even face the penalty of getting your site removed from the listing.
Short URL Names
Before framing your site and working on SEO, you must make sure that the size of URL titles are short and crisp. Shorter URL names are preferred on Google, and they perform more as compare to the longer ones. The usage of keywords in your URL names enhances reachability.
Modifying Page Titles
Your page title is a mere reflection of your page content in a few words. It mainly describes your content under one single heading that is displayed in a hyperlinked text by google. After the content itself, the page title is the second most essential factor which determines the rank on Google by improving SEO results. Keywords embedded in the page title can help you get good public attention.
Use Gripping Meta Descriptions
The web page’s content you’re putting forward must be flagged with compelling meta descriptions. Not just page titles but meta descriptions also play a vital role in securing clicks by the viewers. It’s more of a click conversion influencer. Using gripping meta descriptions engage public attention as well as offer a precise yet accurate explanation about the content. Pinpointing keywords can help you make your meta descriptions more specific and query oriented.
Content Relevancy Ratio
The most critical aspect in order to rank your business on Google in 2020 is by improving the relevance of your page content to the users that will click to read it. Identify a niche you are targeting your content to and strictly stick to its needs. Keyword variation in your content can potentially boost your relevancy ratio as well. Make sure your content as complete and comprehensive as possible.
If the mentioned practices are followed, you can refine your results and dramatically improve your Google rankings to seize the competitive advantage in these challenging COVID-19 times.
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