Are you considering using TikTok for marketing purposes for your company or group? It’s not just you. Learn how to use this new social network to its full potential.
It is only possible to undervalue the influence of TikTok. The app has profoundly influenced music and culture in the contemporary world and is the go-to procrastination tool for many teenagers. Innovative companies all over the globe are attempting to capitalize on TikTok marketing to get in on the activity (and money, of course).
On TikTok, many of the most memorable brand moments occur by mistake. After Nathan Apodaca launched the #DreamsChallenge while riding a longboard to work in the fall of 2020, Ocean Spray sales and Fleetwood Mac streams surged.
But do not fret. Even if you’re not one of the profitable businesses that unintentionally become famous on TikTok, you may still have a strong presence there. Spend time investigating your audience on other social media sites and scanning TikTok for overlaps. But keep in mind any unforeseen or new viewers. TikTok may not have your target audience, but there may be niche audiences with similar or somewhat unrelated interests. For instance, a children’s book publisher may have writers on LinkedIn, readers on Instagram, and artists on TikTok as customers. Find out what material your prospective audience is interested in after identifying them. After that, start coming up with content ideas for your brand.
Learn how to set up TikTok for business, handle influencer marketing on TikTok, and more as you continue reading.
What is marketing on TikTok?
TikTok marketing refers to using TikTok to advertise a company, item, or service. It may include strategies like viral content creation, TikTok advertising, and influencer marketing.
TikTok advertising benefits companies by:
- Amplify brand awareness
- Create active communities
- Promote your goods and services
- Obtain opinions from clients and viewers
- Offer client support
- Promote goods and services to target markets.
The three main methods of marketing that companies utilize on TikTok are listed below:
Influencer marketing on TikTok
Influencer marketing on TikTok is a significant component of the app’s ecosystem. Mega stars like Charli D’Amelio, Addison Rae, and Zach King significantly influence a company’s success (tens of millions of users watch their content daily).
But for effective marketing, you don’t need a well-known influencer; look for up-and-coming celebrities or influencers in your industry. For instance, a small Vancouver-based cosmetics company may look for influencers using the hashtag #vancouvermakeup to locate Sarah McNabb.
Making your TikTok videos
This choice offers the most significant flexibility choice. Establish a Business Open a TikTok account for your business (scroll down for comprehensive step-by-step instructions) and begin producing your original content.
The possibilities are endless; you may publish anything from product showcases to day-in-the-life films to dancing competitions. Scroll through your For You page for ideas for a while.
The TikTok website has success stories from businesses that began advertising on TikTok, like Aerie, Little Caesars, and Maybelline. The price of TikTok advertisements is determined by a bidding procedure, much as on Facebook and Instagram. This is it if you’re looking for a place to start and have some money to invest.
Activating TikTok for Business: Steps
In the summer of 2020, TikTok launched TikTok Pro and a hub called TikTok for the Business.
Initially, there was a separation between the two—one was for companies, and the other was for growth-savvy artists—but TikTok ultimately blended them since both hubs offered essentially the same type of information.
These days, TikTok for Business is the only option. With a business account, you can expand your profile and have real-time access to data and audience insights.
- Making a TikTok business account is simple.
- Visit the page for your profile.
- In the upper right corner, choose the Settings and Privacy tab.
- Decide on the Manage account.
- To switch to a business account, choose Switch to Account Control.
- Select the category that most accurately reflects your account—
- Tiktok has fitness, machinery & equipment, personal blogs, and arts & crafts sections.
- You can complete your profile by adding a company website and email, and you’re all set.
How to use TikTok for marketing
A specific approach to increase the number of people who see your content is to create an official TikTok commercial (or, in other words, pay TikTok directly for marketing). You don’t run the risk of an influencer relationship failing.
TikTok offers several ad types.
You create the advertisements that appear in-feed. Image advertising, which resembles billboards; video ads, which resemble television commercials; and spark ads, which promote existing content so that it appears in more people’s feeds, are examples of in-feed advertisements. Additionally, pangle and carousel advertisements are exclusively accessible to the Audience.
Network and News Feed applications for TikTok.
Advertising for managed brands could resemble in-feed ads, but those who work with a TikTok salesperson (you can get in touch with them to see if you’re a good match) have access to extra formatting.
Here’s how to create a TikTok marketing plan that will evolve as you use the app:
Approaching TikTok marketing the same way you would Instagram or Facebook marketing would need to be corrected. A distinct social network, TikTok has its trends and user behaviors.
Get caught watching TikTok videos for a while (beginners, start here). Examine the many tools the TikTok app offers and take note of the hottest filters, effects, and music. Watch out for Branded Hashtag Challenges, which are essentially TikTok’s take on user-generated content and incorporate music, dancing movements, or activity that users are asked to imitate.
Study the TikTok algorithm as well. Your content, hashtag, and interaction strategy might be influenced by knowing how TikTok ranks and presents videos in the For You tab. Pay attention to the Duets option on TikTok as well:
Discover the algorithm’s workings in detail here. By enrolling in classes at the TikTok Business Learning Center, you can also brush up on everything TikTok.
Identify your target market.
On TikTok, who do you want to contact? Learn about the TikTok user demographics and find people who could be interested in your business before you start producing videos.
Although kids use TikTok the most, dismissing it as a teen-only app would be incorrect. In the United States, the cohort of people aged 20 to 29 comes in last. In China, “glam-mas” illustrate that fashion only improves with age. Are you trying to contact more people in India? You may want to think again.
In the U.S., 34% of adults hold unfavorable opinions of the app, compared to 37% who have favorable views.
Conduct a competitive audit
Are your rivals using TikTok? You could be missing out on the action if they are. TikTok may be a means to acquire a competitive edge if they aren’t.
Find at least three to five comparable companies or organizations and check what they’re doing on the app and whether or not your rivals are using the platform. Use the S.W.O.T. framework to determine each rival’s advantages, disadvantages, opportunities, and dangers if it’s helpful. Please make an effort to draw lessons from what has and hasn’t worked for them.
Consider integrating TikTok stars and influencers in this exercise since TikTok is a creator-led platform. Find people who are experts in fields like cosmetic surgery, medicine, or literature and education.
Set targets that are consistent with your company goals.
Although you may make TikToks simply for pleasure, it’s preferable to have objectives in mind that can be connected to your entire company goals.
It would help if you had a good reason for your efforts, whether you’re trying to engage more customers, expand your audience, enhance brand recognition, or promote a product. To create objectives that are: Specific, Measurable, Attainable, Relevant, and Timely, think about utilizing the S.M.A.R.T. goal framework or another template.
Similar to most social media sites, TikTok offers statistics for Business accounts.
Tap Creator Tools, then Analytics, to search the dashboard for the metrics you can use to gauge your progress toward your objectives:
An effective social media strategy depends on creating and following a content schedule. Similar to a real-life calendar, your TikTok content calendar will show events like “Go Live” or “New Video” in place of “Dinner with Dad” and “Dog’s Half-Birthday.” There are several resources available to get you going.
Follow your development
Analytics is not just the best place to start when marketing on TikTok; they’re also a simple method to determine if your tactics are effective. Check your progress on your objectives at least once a month.
If not, think about experimenting with other post types. For example, a giant advertisement for the Arkells isn’t as appealing as a clip of a musician slapping another musician with a drumstick (those TikToks have less than 600 and more than 1.4 million views, respectively).
Make room for experimentation.
On TikTok, there is no secret recipe for becoming popular (but you can follow our tried tips to increase your odds).
Give yourself room in your TikTok marketing plan to be imaginative, engaging, and flexible.
On TikTok, expect to be taken with a grain of salt. If an experiment fails, use the lessons learned and try something else. Make the most of it if your company trends like Wendy’s or Ocean Spray. Take part in the joke.
How to efficiently manage the TikTok presence of your company
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