The first question that might pop into your head might be, “What is a landing page?” A landing page is a web page that a person arrives at once they click on a given search result website. Companies use landing pages to enhance their sales or receive leads by causing their web page visitors to act on the call-to-action.
Optimization of the landing page is critical in enhancing the success of the webpage and contributes immensely to achieving the desired leads and sales. Bandwidth and stream quality plays an indispensable role in ensuring the success of your landing page.
What is Bandwidth and Stream Quality?
Stream quality relates to the quality score of your landing page, whereby the relevance of the webpage to users searching given keywords is gauged. The findings are compared to competitors or other advertisers to understand how useful your landing page is to your visitors.
Bandwidth is the quantity of data relayed between a company’s webpage, the internet, and its users. Bandwidth is measured in terms of bits per second (Bps), megabits per second (Mbps), kilobits per second (Kbps), or gigabits per second (Gbps).
A large bandwidth would transfer data faster than a small bandwidth. Since bandwidth affects the rate of data transfer, it would influence the success of your SEO and the user’s experience. If your landing page has many pictures and videos, you should use a larger bandwidth to permit faster data transfer and thus accommodate more people. Henceforth, a smaller bandwidth can only accommodate a low number of images or videos and thus would drastically reduce the number of people a website can have at a given moment.
Role of the Server
Website hosts influence the speed at which your site loads. A server with insufficient resources would cause problems in your landing page and reduce the number of visitors due to slow speed. When your website takes to load, your business will be negatively affected due to bouncing (What is a bounce visit?) and low visitors.
File Size and Traffic Volume
Large files in your landing page require more bandwidth than average websites and can influence how quickly your site loads. It would be best if you compared the bandwidth to a water pipe. In that case, the larger the pipe diameter, the more data flows and the more audience you can handle.
Similarly, big files take up more space in the bandwidth and slow down the time the site takes to load. The stream quality of your landing page would drop as well due to poor reception by site visitors.
How Making Changes to Your Website can Affect SEO success.
Experts have identified that when website owners make changes to their landing pages, the speed and stream quality of the website changes as well. If necessary, steps like acquiring more bandwidth after adding more images or files or acquiring compression services are performed, your landing page will load fast. Other factors that affect bandwidth and stream quality positively include:
• Enabling browser caching
• Utilizing a content delivery network
• Hosting videos on other websites
• Delivering on the promise
• Address users’ concerns
The optimization of the website and its bandwidth is essential in ensuring the success and growth of the company. Bandwidth and stream quality plays a critical role in the success of your landing page and the size of the audience you might serve.