5 common digital marketing mistakes and how to avoid them

Common Digital Marketing Mistakes To Avoid


Digital marketing is coming to the rescue of innovative companies that are sharpening their marketing strategies to turn the COVID-19 threat into an opportunity. In the process of doing so, there are some common digital marketing mistakes that need to be avoided. The field is wide open for businesses that are willing to seize the initiative because most of the competition is absent as they are cutting down their marketing budgets.

In this scenario, digital marketing paves the way for you to approach your audience and attract potential leads in 2020. However, if your digital marketing strategy is not well defined, it might not offer much to your business. We have seen many business owners in the Salt Lake City area who are failing to formulate an effective digital marketing strategy because this audience fails to respond. Such mistakes show a lack of relevance between business strategy and real business goals.

Common Digital Marketing Mistakes

We have classified five common digital marketing mistakes and tips on how to avoid them in the year 2020, especially when the coronavirus crisis has imposed severe economic hardship on most businesses.

Lack of oversight

The lack of maintenance and regular review of your advertising campaigns is one of the significant and common digital marketing mistakes. You need to keep a full track of how you are channeling your social media networks. Overseeing your marketing efforts consistently helps you better assess your social profitability. For a successful digital marketing campaign in 2019, you need to measure and manage your everyday campaigns.

Not framing your goals

Lack of planning and homework is one of the root causes of the failure of marketing strategy; therefore, you need to have an established and well-thought goal. Do not confuse strategy with tactics. To achieve your goal, you must have a well-planned tactical solution. Your targets should be known so that your resources can be used in the best manner possible. You must know the tricks to avoid or minimize the possibility of digital marketing errors. Know what is essential for your firm and what digital marketing networks are most beneficial for your business.

Running after the wrong audience.

Digital marketing in 2019 will require precision to target the right audience. One major digital marketing mistake that is very common is marketers going after an ‘off the subject’ topic to the wrong audience. For example, a soccer community on Facebook is less likely to care about how to cook noodles, then a mom group.

The most important reason for the evolution of digital marketing was the idea of catching the right audience more precisely. It is essential to know the public taste, opinions, likes, dislikes, and queries for boosting engagement. Google trend is a free tool that can help you search for patterns over a specified period. If you’re successfully getting the pitch to your potential customers, you are on your way to creating more revenue.

Improper allocation of time and resources on social media

Besides your skill level, social media marketing will require you to balance your time and resources wisely.  You need to make sure you are not wasting any extra effort on the wrong digital network, that might be worth it to your company. Marketers nowadays fail to understand what is bringing them good business. Think about the 80-20 rule. Don’t get distracted. Do not misspend your time on social media channels that lack payback.

Lack of patience regarding business strategy

Most importantly, a business owner should understand that success never comes overnight. It might not be possible for you to receive instant results; therefore, fast growth and immediate results are never guaranteed. It’s a business norm that entrepreneurs should understand. I am not encouraging you to lose hope, but being realistic is equally essential. Therefore, one should not panic or pull out. My advice is to stay consistent, motivated, and charged. Remember! ‘Patience’ is your best friend – particularly in the wake of a slow and challenging COVID-19 affected the economy in 2020.



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Ali Jaffar Zia

Ali Jaffar Zia

Pakistani-American CEO, Digital Entrepreneur, SEO Marketing Strategist, Author, Online Marketing Coach, Motivational Speaker

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