Winning the marketing race with competitor SEO analysis
If you really want to dig down on your competitor’s marketing strategy, go deeper into competitor SEO analysis. Here are the things you need to know.
What Is an SEO Competitor Analysis?
An SEO competitor analysis involves identifying your business competitors and studying the successful and unsuccessful strategies they implement to get online search results.
Why Perform an SEO Competitor Analysis?
You can use the findings from your SEO competitor analysis to help you better understand what does and does not work in your specific industry. Performing a competitor analysis will give you an understanding of how your competitors rank and what they do to achieve their ranking. If you can already see the efficacy of your competitors’ practices and strategies, you will be able to prioritize your time and efforts to become more visible to potential customers.
Step One: Identify Your Competitor
It is not always obvious who the competition is. Three things you can do as a starting point are:
- Brainstorming who you think is attracting the customers you want. You will need to consider both direct competition, those who sell or market the same products you do, and indirect competition, those whose digital content competes with yours.
- Using a search engine to search for keywords related to your business and make note of the websites you find.
- Perform market research. Look at all the products that compete with yours and ask your customers about their experiences both during the sales process and after. They can help you identify competitors you were not previously aware of.
Step Two: Analyze Competitor Keywords
Which keywords and phrases are your competitors using? Which ones are they ranking higher or lower for? Keyword research tools, which help you figure out position changes, can make this easier than doing it manually. Most keyword research tools have an added competitive analysis feature.
Step Three: Read Their Content
Reading the content and activity on your competitors’ blog posts can help you understand your audience better. It can also give you ideas for what kind of content you should be providing on your own website, including the frequency and length of their posts, which keywords and phrases they use, and external links they include.
Step Four: Analyze Their Social Media Presence
As with a blog, your competitors’ social media presence can help you determine your own social media strategy. While social media does not have a direct effect on your SEO success, it can improve your online presence in other ways. Check which social media platforms your competitors use. Again, look at how often they post, and read the comments on those posts. This can help you spot ways to improve your own business’s visibility.
Step Five: Study Their Backlink Profile
Studying what your competition is doing can give you valuable link building information. You will need the help of a tool to perform a backlink profile analysis. Some options for this include
- Backlink Watch
- Majestic SEO
- Monitor Backlinks
- Moz Link Explorer
- Open Site Explorer
- Rank Signals
- SEO PowerSuite
- SEO SpyGlass
- Traffic Travis
After finishing your Competitor SEO Analysis, See our SEO Checklist here. This will give you the first-class advantage over competitors.